View Customer RFM Persona in Contact Profile 👤
What's New:
You can now easily view your contact’s RFM Persona directly inside the Contact module.
Click on a contact, then scroll down the right column to find it under the Customer Value section. The RFM Persona is displayed together with other customer value details for quick reference.
RFM stands for Recency, Frequency, and Monetary value. It shows how recently the customer purchased, how often they buy, and how much they spend, helping you quickly understand their buying behavior. You can set the RFM settings inside the Relationship module based on your business needs.
This enhancement helps you quickly understand your customer behaviour so you can plan better follow ups, promotions, and engagement strategies. 🚀
